<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[The New Zealand Merino Company]]></title><description><![CDATA[Discover ZQ]]></description><link>https://www.discoverzq.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Wed, 15 Apr 2026 10:19:36 GMT</lastBuildDate><atom:link href="https://www.zqpremium.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Meet our ZQ Growers: Annabel and Hamish Craw]]></title><description><![CDATA[Station Name    Ridgecliff Wool type        Strong Standard          ZQRX Farm size         420 hectares Flock size         1,500 merino Location            Chorlton, New Zealand     Ridgecliff is a sixth‑generation family property in Canterbury, New Zealand, where Annabel and Hamish Craw are carrying forward a legacy shaped by more than a century of care. The couple took ownership twelve years ago, stepping into a role that feels as much custodial as operational.     For the Craws, farming...]]></description><link>https://www.discoverzq.com/post/meet-our-zq-growers-annabel-and-hamish-craw</link><guid isPermaLink="false">69a8a4b51fb1895eb2718370</guid><pubDate>Wed, 04 Mar 2026 22:55:04 GMT</pubDate><enclosure url="http://video.wixstatic.com/video/fdb7ce_059281cb67fe45c8aef670b383dde571/1080p/mp4/file.mp4" length="0" type="video"/><dc:creator>ZQ Natural Fibre</dc:creator></item><item><title><![CDATA[Meet our ZQ Growers: Brad Cavanagh]]></title><description><![CDATA[Station Name    Oxton Park Wool type         Merino Standard          ZQRX Farm size         8094 hectares Flock size         14,000 merino Location            Harden, NSW, Australia   Oxton Park sits on the southwest slopes of New South Wales, where the O'Connor family has farmed for more than 100 years. The 20,000-acre property at Harden is a mixed enterprise, with a purebred self-replacing Poll Merino flock at its centre. For Brad Cavanagh, Oxton Park Farm Manager, the connection between...]]></description><link>https://www.discoverzq.com/post/meet-our-zq-growers-brad-cavanagh</link><guid isPermaLink="false">698d0c0431ffa9c243601d49</guid><pubDate>Thu, 12 Feb 2026 23:02:23 GMT</pubDate><enclosure url="http://video.wixstatic.com/video/fdb7ce_059281cb67fe45c8aef670b383dde571/1080p/mp4/file.mp4" length="0" type="video"/><dc:creator>ZQ Natural Fibre</dc:creator></item><item><title><![CDATA[Meet our ZQ Growers: Andrew Sutherland]]></title><description><![CDATA[Station Name 	 Ahuriri Downs Station Wool type 	Merino and mid-micron  Standard  		ZQRX  Farm size	 	 5300 hectares  Location 		Omarama, New Zealand Flock size	 	13000 merino, 5000 mid-					micron     Andrew is the fourth generation to farm on Ahuriri Downs and is passionate about wool. Like many of our ZQ growers, Andrew is also a professional wool classer, meaning that by touch he can determine the micron and quality of the wool fibre. After each fleece is shorn, he inspects it for...]]></description><link>https://www.discoverzq.com/post/meet-our-zq-growers-andrew-sutherland-ahuriri-downs-station</link><guid isPermaLink="false">696fe939bb3a370063ac5b85</guid><pubDate>Tue, 20 Jan 2026 21:49:06 GMT</pubDate><enclosure url="http://video.wixstatic.com/video/fdb7ce_e6f9578760524d84abef1b7936107be8/1080p/mp4/file.mp4" length="0" type="video"/><dc:creator>ZQ Natural Fibre</dc:creator></item><item><title><![CDATA[The humans behind the flock]]></title><description><![CDATA[It starts with a clink of mugs before the sun’s even up. Someone tightens a saddle; another calls out to the dogs and a whistle...]]></description><link>https://www.discoverzq.com/post/the-humans-behind-the-flock</link><guid isPermaLink="false">68d0abd7c9b60ffcbecb7c8f</guid><pubDate>Tue, 23 Sep 2025 00:10:43 GMT</pubDate><enclosure url="http://video.wixstatic.com/video/fdb7ce_b7f38519bcae4243aeb9bb700d36a616/1080p/mp4/file.mp4" length="0" type="video"/><dc:creator>ZQ Natural Fibre</dc:creator></item><item><title><![CDATA[The best care starts with respect]]></title><description><![CDATA[On ZQ properties, often vast in scale compared with the smaller, intensive farms of the Northern Hemisphere, sheep are handled as little...]]></description><link>https://www.discoverzq.com/post/the-best-care-starts-with-respect</link><guid isPermaLink="false">68bf90c851377663b72f801d</guid><pubDate>Tue, 09 Sep 2025 03:27:16 GMT</pubDate><enclosure url="http://video.wixstatic.com/video/fdb7ce_47bbd1a02f034b49a84a51e13bc274df/1080p/mp4/file.mp4" length="0" type="video"/><dc:creator>ZQ Natural Fibre</dc:creator></item><item><title><![CDATA[Legacy lives on in every muster]]></title><description><![CDATA[The  Autumn Muster has been an important date in the high-country calendar for well over 150 years in New Zealand. As the seasons change,...]]></description><link>https://www.discoverzq.com/post/legacy-lives-on-in-every-muster</link><guid isPermaLink="false">689122a9b00b0ea0c74aec05</guid><pubDate>Wed, 06 Aug 2025 23:47:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fdb7ce_b7e2158a79124ac59d922a806f678929~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>ZQ Natural Fibre</dc:creator></item><item><title><![CDATA[The Autumn Muster]]></title><description><![CDATA[Every year in Autumn merino sheep are brought down from the remote high-country where they live to spend the winter on greener pastures....]]></description><link>https://www.discoverzq.com/post/the-autumn-muster</link><guid isPermaLink="false">6874681949b18336a6030fcb</guid><pubDate>Sun, 20 Jul 2025 21:46:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fdb7ce_ef2b5557e081424e88532c73eb982d02~mv2.png/v1/fit/w_1000,h_827,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>ZQ Natural Fibre</dc:creator></item><item><title><![CDATA[Brand Partner Profile: Südwolle Group]]></title><description><![CDATA[One of the huge benefits of sourcing through The New Zealand Merino Company is our ability to support the alignment of value chains.]]></description><link>https://www.discoverzq.com/post/brand-partner-profile-suedwolle-group</link><guid isPermaLink="false">637d2d90d830986c547ced95</guid><category><![CDATA[ZQ and ZQRX Brand Partners]]></category><category><![CDATA[Regenerative]]></category><category><![CDATA[Sustainability]]></category><pubDate>Tue, 22 Nov 2022 22:03:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fdb7ce_51b2ebbd52c1486090ad5997a9e12bd5~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>ZQ Natural Fibre</dc:creator></item><item><title><![CDATA[Brand Partner Profile: Reda, investing in sustainability for a successful future]]></title><description><![CDATA[Over 20 years ago Reda made the conscious decision to use sustainability to guide their business decisions. Since then, sustainability and i]]></description><link>https://www.discoverzq.com/post/brand-partner-profile-reda-investing-in-sustainability-for-a-successful-future</link><guid isPermaLink="false">6331ad5ae6008a650c07e6b8</guid><category><![CDATA[ZQ and ZQRX Brand Partners]]></category><category><![CDATA[Sustainability]]></category><pubDate>Wed, 19 Oct 2022 02:53:58 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fdb7ce_8f466d867c4146a2a4732b82ecbb38ad~mv2.jpg/v1/fit/w_1000,h_899,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>ZQ Natural Fibre</dc:creator></item><item><title><![CDATA[Brand Partner Profile: Smalls Merino]]></title><description><![CDATA[Smalls Merino launched in Selfridges London in 2014 with a mission to re-imagine the way we wear wool. Sustainability and traceability have ]]></description><link>https://www.discoverzq.com/post/brand-partner-profile-smalls-merino</link><guid isPermaLink="false">62a6b7a1f43c0343108ea0be</guid><category><![CDATA[ZQ and ZQRX Brand Partners]]></category><category><![CDATA[Sustainability]]></category><pubDate>Wed, 14 Sep 2022 21:24:36 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fdb7ce_086954510c79449c8808028c3e5a35d3~mv2.png/v1/fit/w_600,h_450,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>ZQ Natural Fibre</dc:creator></item><item><title><![CDATA[Brand Partner Profile: Reda a B Corp &#38; Benefit Company]]></title><description><![CDATA[ZQRX Brand Partner Reda was the first textile manufacturer in Italy and among the first worldwide to receive the B Corporation (B Corp)...]]></description><link>https://www.discoverzq.com/post/brand-partner-profile-reda-a-b-corp-benefit-company</link><guid isPermaLink="false">62987cbe7c2ab2ffc1cd3ea0</guid><category><![CDATA[ZQ and ZQRX Brand Partners]]></category><category><![CDATA[Sustainability]]></category><pubDate>Thu, 09 Jun 2022 13:16:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fdb7ce_7a3750d348e24746bc68aec82a696bd3~mv2.jpg/v1/fit/w_1000,h_675,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>ZQ Natural Fibre</dc:creator></item><item><title><![CDATA[Brand Partner Profile: Reda]]></title><description><![CDATA[When we partner with brands and supply chains, we partner with those that share a deep philosophical alignment to us around...]]></description><link>https://www.discoverzq.com/post/partner-profile-reda</link><guid isPermaLink="false">6244181fe1226bbe23556084</guid><pubDate>Wed, 06 Apr 2022 14:00:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fdb7ce_a7b6e0057bcf43df9e79c5769d394540~mv2.jpg/v1/fit/w_1000,h_899,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>ZQ Natural Fibre</dc:creator></item><item><title><![CDATA[What is Carbon Sequestration? A ZQRX Explainer]]></title><description><![CDATA[One of the best ways we can give more than we take is by pulling carbon from the atmosphere and storing it into plants, trees or soils....]]></description><link>https://www.discoverzq.com/post/what-is-carbon-sequestration-a-zqrx-explainer</link><guid isPermaLink="false">61e88404d1a1a7001685ff18</guid><pubDate>Fri, 11 Feb 2022 16:37:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fdb7ce_1ac7554f97794a649ed4932dbdd3cb34~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>ZQ Natural Fibre</dc:creator></item><item><title><![CDATA[What is Carbon? A ZQRX Explainer]]></title><description><![CDATA[We all know that the more carbon there is in our atmosphere, the more heat from the sun gets trapped and the more our planet warms....]]></description><link>https://www.discoverzq.com/post/what-is-carbon-a-zqrx-explainer</link><guid isPermaLink="false">61e87dc8b127bd001632f3b5</guid><pubDate>Fri, 04 Feb 2022 14:02:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fdb7ce_c44d008fed1d4ffa9297e06715aa91d7~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>ZQ Natural Fibre</dc:creator></item><item><title><![CDATA[Farming with Nature: Horses for Mustering]]></title><description><![CDATA[On the western shores of Queenstown’s Lake Wakatipu, Kate Cocks runs 29,000 merino sheep on 40,000 hectares. The property includes 14...]]></description><link>https://www.discoverzq.com/post/farming-with-nature-horses-for-mustering</link><guid isPermaLink="false">61b93e62654987001782e27e</guid><category><![CDATA[ZQ & ZQRX Growers]]></category><category><![CDATA[Regenerative]]></category><pubDate>Fri, 28 Jan 2022 18:15:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fdb7ce_8b4d1ef19a914ad9a6744d158ccb8a76~mv2.jpg/v1/fit/w_1000,h_950,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>ZQ Natural Fibre</dc:creator></item><item><title><![CDATA[ZQRX Announces Exponential Growth As They Drive Forward the Sustainable Fashion Landscape]]></title><description><![CDATA[
The New Zealand Merino Company’s regenerative wool platform, ZQRX, is proud to celebrate significant growth milestones, alongside a new mis]]></description><link>https://www.discoverzq.com/post/zqrx-announces-exponential-growth-as-they-drive-forward-the-sustainable-fashion-landscape</link><guid isPermaLink="false">61f09cd2410d090016a6f16a</guid><category><![CDATA[Sustainability]]></category><category><![CDATA[Regenerative]]></category><category><![CDATA[ZQ and ZQRX Brand Partners]]></category><pubDate>Wed, 26 Jan 2022 01:39:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fdb7ce_8936b50e3aa24b2faa8d6b537c4cc304~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>ZQ Natural Fibre</dc:creator></item><item><title><![CDATA[Supporting Biodiversity: Native Wildlife]]></title><description><![CDATA[Mt Nicholas station sits on the western shores of Queenstown’s Lake Wakatipu. The stunning lakeside property is largely in its natural...]]></description><link>https://www.discoverzq.com/post/supporting-biodiversity-native-wildlife</link><guid isPermaLink="false">61b9385e1f3ece0017491958</guid><category><![CDATA[ZQ & ZQRX Growers]]></category><category><![CDATA[Regenerative]]></category><pubDate>Tue, 18 Jan 2022 14:28:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fdb7ce_fb8b89e6de9c4c3aa62e9624ee18a943~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>ZQ Natural Fibre</dc:creator></item><item><title><![CDATA[Lake Hawea Station a Carbon Clear High Country Station]]></title><description><![CDATA[Across the sparkling blue waters of Lake Hawea sits Lake Hawea Station (LHS), a carbon clear Merino sheep and beef station. It is the...]]></description><link>https://www.discoverzq.com/post/lake-hawea-station-a-carbon-clear-high-country-station</link><guid isPermaLink="false">619d5bd615afa80016534382</guid><category><![CDATA[ZQ & ZQRX Growers]]></category><pubDate>Mon, 10 Jan 2022 15:12:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fdb7ce_80a86e0f5f194394a25002ffc97f5f78~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>ZQ Natural Fibre</dc:creator></item><item><title><![CDATA[Mindset Shift to Soil Farming]]></title><description><![CDATA[Grant Barbara is proud to call himself a farmer as well as an environmentalist - he has been using regenerative techniques like direct...]]></description><link>https://www.discoverzq.com/post/mindset-shift-to-soil-farming</link><guid isPermaLink="false">6192b970e34ad30017b8b274</guid><pubDate>Mon, 20 Dec 2021 19:35:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fdb7ce_15b1e363cf5f4cacb622ffcc2e76ca95~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>ZQ Natural Fibre</dc:creator></item><item><title><![CDATA[Do You Have A Regenerative Mindset?]]></title><description><![CDATA[Regenerative farming is a hot topic right now, and we’re excited to be part of the conversation. Being regenerative can see growers...]]></description><link>https://www.discoverzq.com/post/do-you-have-a-regenerative-mindset</link><guid isPermaLink="false">5fb43a430c090c00176c1c6e</guid><pubDate>Wed, 15 Dec 2021 00:18:57 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fdb7ce_d9efef14dcf54c3e82d941aa722e0c34~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>ZQ Natural Fibre</dc:creator></item></channel></rss>